{"id":66,"date":"2026-10-13T21:29:22","date_gmt":"2026-10-13T19:29:22","guid":{"rendered":"https:\/\/jeanpierrelukoki.site\/?p=66"},"modified":"2026-10-13T21:29:22","modified_gmt":"2026-10-13T19:29:22","slug":"le-marketing","status":"publish","type":"post","link":"https:\/\/jeanpierrelukoki.site\/?p=66","title":{"rendered":"Le marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le marketing (ou mercatique) <mark>regroupe l&rsquo;ensemble des techniques et des strat\u00e9gies destin\u00e9es \u00e0 analyser les besoins des consommateurs, \u00e0 concevoir des produits ou services adapt\u00e9s, et \u00e0 influencer les d\u00e9cisions d&rsquo;achat pour assurer la p\u00e9rennit\u00e9 d&rsquo;une entreprise<\/mark>. [<a href=\"https:\/\/www.l-expert-comptable.com\/a\/534055-qu-est-ce-que-le-marketing.html\">1<\/a>, <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Marketing\">2<\/a>]<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"516\" src=\"https:\/\/jeanpierrelukoki.site\/wp-content\/uploads\/2026\/10\/images-6.jpg\" alt=\"\" class=\"wp-image-67\" srcset=\"https:\/\/jeanpierrelukoki.site\/wp-content\/uploads\/2026\/10\/images-6.jpg 387w, https:\/\/jeanpierrelukoki.site\/wp-content\/uploads\/2026\/10\/images-6-225x300.jpg 225w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing (ou mercatique) regroupe l&rsquo;ensemble des techniques et des strat\u00e9gies destin\u00e9es \u00e0 analyser les besoins des consommateurs, \u00e0 concevoir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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